Liverpool-based personal injury specialists SGI Legal are pivoting to a new brand identity as Accident Claims Lawyers (ACL), as part of their strategic plan.

The company has been providing injury victims with exceptional legal assistance across Merseyside and the rest of the UK since 2012 and is now looking to rebrand with a name more aligned with the needs of its clients.

The company is committed to its growth strategy, despite the turbulent time for the personal injury support industry. With the ongoing effects of Covid-19 and the upcoming whiplash reforms due to be implemented in May, many legal groups specialising in road traffic accidents are looking at a very difficult period for business. But with a well-defined, long term sustainable strategy, fresh branding and a strong leadership team in place, ACL has built a roadmap that will ensure the business continues to grow.

The change in name is taking place with immediate effect. The company’s core operations and leadership team and its dedicated and highly skilled specialist team of legal professionals will continue their drive to provide a high quality service for personal injury victims.

ACL Managing Partner Stephen Murray comments:

“This is a great step for us in rebranding our personal injury firm. We’ve already gained tremendous success with SGI over the years and this change marks a new chapter in our journey.
Despite the difficulties in the personal injury sector, I’m confident that our long term strategy will see fantastic growth for ACL over the coming years, with this rebrand marking just the start. Under a new name we’ll continue to provide the great service that our team is known for.”

For more information about ACL’s legal services, or if you would like to contact someone about your claim, call our team on 0151 703 1918.